Digital

Increasingly connected passengers and the growth in digital habits have helped Air France's e-commerce business generate several billion euros in revenues. That's why we're committed to our digital transformation every day to remain a leader and innovative in the field.

Our digital challenges are an everyday affair: gaining a better understanding of our customers by leveraging big data, devising the best product and service offerings via mobile applications and websites, and responding to customers in real time via social media.

Air France is recruiting a variety of experts in the digital universe to offer the best customer experience to passengers the world over.

 

 

Discover our recruitement offers and apply !

 

  • CRM & Innovation Social Product Manager

    As part of an innovation approach, you will build the future of Digital Customer Relations, and to this end, will benchmark the digital transformation of commercial companies and steer the company’s strategic decisions in this area

    You will identify all new products and services that can be used to derive maximum benefit from the social media (new Facebook and Twitter functionalities, emerging social networks, technological innovations)

    You will implement the Social CRM approach together with the Digital teams and will analyze social data by crossing it with other AF customer data (“Data Scientist”)

    You will also oversee the quantitative and qualitative performance of the different forms of Air France presence on the social networks (Social Commerce, Community Management, Social Media Services)

    Your profile:

    Baccalaureate + 5 years’ higher education from a prestigious engineering or business school or university

  • E-acquisitions analyst in Digital Marketing

    Your goal is to maximise the business effectiveness of acquisition channels (ad banners, emailing, SEO, etc.).

    To achieve this, you will define the communication strategy to implement and oversee investments on the markets for which you are responsible.

    You will ensure the successful execution of the communication campaigns in coordination with the markets, Revenue Management Pricing and other digital participants.

    You will manage the relationship with the suppliers and web agencies involved in digital marketing. At the same time, you will track digital developments and innovations to propose and implement relevant innovations at Air France.

    Your profile:

    Baccalaureate plus 5 years' higher education from a prestigious engineering school, business school or university

  • E-development Digital Product Manager

    Responsible for a portfolio of digital products and functionalities (mobile, payment, after-sales, check-in, rich content, etc.), you will analyse market trends and our customers' behaviour to define the vision and strategy for the evolution of products for which you are responsible, as well as overseeing the implementation of the roadmap.

    To achieve this, you will determine the developments and innovations to consider by:

    • analysing the results linked to your portfolio of functionalities (visitation statistics, customer feedback) to collect the feedback essential for future adaptations;
    • defining the associated business cases.

    You will ensure the coordination, notably international, of the project and communicate on new developments.

    You will track the management of market parameters with the aim of continually improving the customer experience.

    Your profile:

    Baccalaureate plus 5 years' higher education from a prestigious engineering school, business school or university

  • Digital Analytics and Insight Manager

    You will advise the digital teams by analysing browsing and satisfaction behaviour based on key indicators (conversion rate, audience figures, bounce rate, share of traffic sources, NPS changes).

    You will leverage the reconciliation of behavioural and declarative data, extracting high value-added intelligence to steer investments and predict revenues.

    You will measure the performance of acquisition campaigns in order to optimise their effectiveness. You will proactively propose new offerings aimed at increasing traffic and the conversion rate on our sites.

    Your profile:

    Baccalaureate plus 5 years' education at a prestigious engineering school, business school or university, plus a speciality in statistics, econometrics or digital.