Flying Blue, the Air France-KLM Group's frequent flyer programme, is unveiling its new communication platform today which echoes the aspirations of these current times and its profound changes in terms of travel.
With the help of the Isobar agency, Flying Blue has created a large-scale film that redefines the very notion of distance during a journey. Today, more than ever, travel can take on an infinite number of forms: we are capable of going to the edge of the world to reveal what is hidden within us, but also of being transported to another universe without moving an inch.
The film alternates between images of grandiose landscapes and more intimate moments, taking the viewer on a multitude of journeys: physical, emotional, imaginary...
There are so many different kinds of travel that Flying Blue now supports through its airlines partnership and its network of more than 500 partners in hotels, car rentals, but also shopping and culture.
The film sheds light on the programme's twofold mission: to enrich the air travel experience and offer new opportunities to earn and spend Miles on a daily basis.
Built around this 1.5-minute film, the campaign will also be rolled out on Flying Blue’s social ecosystem in formats designed to reach audiences in a relatable manner. It will also be relayed to the 17 million members of the programme.
About Flying Blue
Flying Blue is the loyalty program of Air France-KLM group. Created in 2005, it gathers today 17 million members throughout the world, who are given access to multiple rewards and benefits, and who can earn and spend Miles with a wide selection of air, commercial and financial partners.